01 / What we are actually for
Everyone in the building already uses AI. Month-end still waits for three people retyping what a supplier already sent you.
An industrial AI practice for the Gulf back office.
Buying AI is easy now. Knowing which work is worth automating, and getting it to change a number on a report, is the part that did not get cheaper.
A reply within one working day, from the engineer who would do the work. Not a scheduling link, and not a sales development representative.
- 01
- The operation, and the people doing the work
- 02
- The system of record it all has to land in
- 03
- Everything that has to move between the two
What there is to buy
Two of them are work. One is a system you keep.
Most of what follows on this page is the first of these. The other two are here because a reader deciding whether to spend an hour with us should know what the hour could lead to.
Four stages, each ending in a decision rather than an assumption, and each with a stated duration. You can stop after any one of them.
How the work runsFourteen lines across five function groups. Each one states what it needs from you, what it has actually produced, and where the proof is thin.
See the service linesA product rather than a project: one private place your whole company works with AI, on your own infrastructure. We put it there and build the parts specific to you.
What is in itThe documents we work on
Named one by one, because a system that reads a permit to work is not the same system that reads an invoice.
Twenty years of procedures across SharePoint and four shared drives. Your new engineer asks three colleagues, then uses an old revision because nobody can tell her which one is current.
We are not a horizontal AI consultancy that also serves industry. The lane is the industrial back office - finance, procurement, operations, HSE and shared services. The paper that moves between them is where we start, because it is where the cost is easiest to count and hardest to argue with.
SAPOracleMaximoPrimaveraCMMSWMSSharePoint
And what the same practice also ships
The paper is the opening, not the ceiling. The engineers here have taken systems to production well outside it, and these are measured results rather than a capability list.
- Voice agents5 in production
- On a petrochemicals switchboard, 64% of reception contacts handled without a person, and time to an answer down from 2.9 minutes to 31 seconds.
- Retrieval over your own text34% to 89%
- Questions phrased the way people actually phrase them, not in the document's own terminology. Six delivered systems, Arabic and English.
- Demand and spares forecasting42% error to 19%
- And the more useful finding underneath it: promotions and returns had been corrupting the demand history all along.
- Quality review at full coverage2% sample to 100%
- Every call reviewed instead of one in fifty, with compliance-phrase detection at 94% recall.
The smallest thing you can buy
Four stages. Each ends in a decision, not an assumption. You can stop after any of them.
Building is no longer the hard part - modern tooling made it cheap to build almost anything. The expensive decision is what is worth building, in what order, and whether the organisation can absorb it.
| Stage | The question it answers | Typical duration |
|---|---|---|
| Stage 1 · DiagnoseReadiness & Opportunity Audit | Is there a real, quantifiable problem here, which two or three opportunities are worth pursuing and in what order, and is the organisation ready? | 2-4 weeks |
| Stage 2 · SpecifyStrategy & Roadmap | How exactly do we do it, what does it cost, who does it, in what order, and what has to be true for it to work? | 6-10 weeks |
| Stage 3 · BuildImplementation | Does it work in production, and do your people actually use it? | 3-12 months, phased |
| Stage 4 · OverseeGovernance & Advisory | Are the systems still performing, what new risk has appeared, and is the roadmap still pointed at the right things? | Ongoing, reviewed annually |
An audit is genuinely capable of concluding that no AI work is warranted, and sometimes does. That conclusion is worth the fee - it is far cheaper than discovering the same thing eighteen months into a build. No obligation to build with us.
One result, in full
One engagement, not an average. The same table, with the same three columns, is how every result on this site is reported.
A petrochemicals operator in the Gulf. Reception and the switchboard were the front door to the plant’s office - location questions, contact lookups, facility enquiries - and every one of them interrupted a person.
| Measure | Before | After |
|---|---|---|
| Reception and switchboard contacts handled without a person | not measured | 64% |
| Average time to a location, contact or facility answer | 2.9 minutes | 31 seconds |
| Time to reshape the existing voice platform around a Gulf petrochemicals operator | not measured | ~3 weeks |
Built by reshaping an existing voice platform rather than starting from scratch. Client name withheld pending written permission; sector and region are stated exactly. Dialect spread - the gap between the best and worst-performing Gulf dialect - narrowed from 19 points to 5, because a system that works on average and badly on one region’s speech has failed for a whole governorate.
64%
Reception and switchboard contacts handled without a person
The ring is the whole of that measure. The grey arc is the other 36%.
Figures are drawn from the practice's own delivery records for the engagement named, measured against the process that preceded it. They have not been through third-party audit, and none is presented as an average across clients.
85+ documented deliveries sit behind this practice, organised by problem shape rather than by client sector. See the proof →
One thing already exists
Of 79 firms surveyed at our size, two have a real product rather than advice or build-to-order work.
The AI Workspace is not a slide. We built it for ourselves, we run it, and the numbers below are our own operating benchmark rather than a client's result.
The problem it solves is consolidation, not capability. Knowledge sat in separate repositories, each with its own search behaviour, and AI tooling kept arriving as more destinations rather than fewer. Another capable assistant added to that estate would have made it marginally worse.
| Measure | Before | After |
|---|---|---|
| Average knowledge-discovery time for indexed enterprise content | ~12 minutes | under 90 seconds |
| Common internal questions answered or routed to the correct source without a further repository search | not measured | more than 70% |
| Separate access points for knowledge, search, and AI tools replaced by a single workspace | not measured | at least 3 |
The hard part, said plainly: consolidating repositories means consolidating permission models that disagree with each other, and an index that ignores those differences will surface a document to someone entitled to see the repository but not the file. That is the work. Any vendor presenting it as a connector exercise has not done it.
Audit before automate
Published estimates put enterprise AI failure at 70-95%. Usually from automating a process that was already broken.
On a bottling line we ran a defect-data audit before anyone proposed a camera. It found three failure modes accounting for roughly 90% of the cost, against twelve listed in the QA manual. We solved the three.
Real data, real systems, the workflow as it runs - not as documented.
A ranked map, including the explicit finding that a case is not worth doing.
Fix the broken process first. Automating it as-is only makes it faster.
In phases, into your environment, instrumented against a baseline.
Against the baseline we established, and documented for your team.
Eight countries, one team
Plotted by coordinate. Eight dots, and no ninth we cannot stand behind.
What a client buys is the people who will do the work, and this is where those people have already done it - across government and private sector, in Arabic and in English, on both sides of the Atlantic.
Where the work was done
- 1United Arab Emirates
- 2Saudi Arabia
- 3Qatar
- 4Kuwait
- 5Egypt
- 6Syria
- 7United States
- 8Brazil
The Gulf first, then the rest. The numbers match the map. Most of these engagements are documented case by case in our library; the remainder is delivered work the same team carried out under arrangements that produced no case file. Every entry is work by people in this practice - none of it is a partner list, and none of it is an office.
Who this is not for
Published up front, so nobody spends a call finding out.
We would rather lose a conversation early than decline in week two.
Start here
Tell us where you are and we’ll tell you where we’d start.
Or run the numbers yourself first. The document load calculator asks what we would ask in a discovery call - volumes, minutes, people, loaded cost - and it is ungated, with no form in front of it.
You get a reply within one working day, from the engineer who would do the work - not a sales sequence.